Ferd means “journey”, “travel”, and “to explore”. The album's primary focus is to honour those who travelled the world, thus expanding knowledge and facilitating cultural exchange. This aspect is highlighted through working with music in a historical sense, as most of the travelers’ instruments were brought back from far away cultures – bringing with them musical inspiration as well. The inspiration is drawn from a wide range of sounds from all over the world, particularly from North Africa, America, and the East. The lead single "Østavind" is an old Norwegian term for the wind that blows from east, about which Kjell comments,
"I use the word in the expanded sense, pointing at the fact that much of our culture (as many musical instruments) was brought back from the far east. It is a hymn to those who traveled there, but also to those who came here. There is endless evidence of how vital part this trade has played in Scandinavia's cultural development. To underline the cultural exchange, I have used only instruments based on accepted finds from around Scandinavia, some with its origin in the middle east. The rhythms and scales used in this composition are from both cultures."
Ferd started out as a collection of pieces initially composed for short movies, documentaries and plays, performed on old Norse instruments. It soon evolved far beyond that. Reworked with the help of talented fellow Nordic musicians and brought together to give life to Ferd, the songs unveil a great journey with a common focus, while still telling each their own stories. Kjell invited visual artists to illustrate each song of the album, which you can find in the extensive booklet together with their corresponding stories.