Formed in 2011 in Turin, Italy, Be The Wolf had one goal: to write and play rock music, plain and simple, with no masterplans and with no need to conform to any genre, definition or label. Since then they released a bunch of singles, videos and an ep that were very well received worldwide, and played countless shows in their home country and beyond. Scarlet Records saw their enormous potential and signed them in June 2015. Their debut album 'Imago' was released shortly after, to critical acclaim and commercial success. The band was received tremendous support by the most important music media outlets, including MTV, Virgin Radio and Rolling Stone, and were invited to perform in Japan, where they received the prestigious “brightest Hope Award” by influential music magazine Burrn!. Be The Wolf's music is an addictive mix of contemporary but Seventies-inspired rock and a touch of blues-filled atmospheres. Groovy anthems alternate with slow paced tracks and folkish ballads, with wide range vocals delivering catchy refrains and haunting melodies, enhanced by gospel-infused choirs. 'Rouge.', the band’s new album, was recorded, mixed and mastered by Andrea Fusini (Upon This Dawning, MSWhite, Ready,Set,Fall!) and sets new standards for the band: longer than the debut yet straight to the point, the record is a concept about blood, fire and faith, a raw analysis of modern society, with its French title to be seen as an homage to the Bataclan victims.