No, we're not close to the Blue Ridge Mountains of Tennessee, where you’d expect to find these wild roots of country music to flourish. Right now we're in Sweden, near a little town called Hammarstrand — the place where the band, Fluru, calls home. The word Fluru in Swedish means something like “ragged” and “tousled” in their northern dialect only few people can understand. No other word describes their music better.
Their debut album "Where The Wild" Things Grow comes with the craftsmanship of bright virtuosity and production ear-candy, but even still, a raw core remains in every song. As if Malin — Fluru’s lead singer —wrote from an old, personal story right after waking up from a deep slumber, she recounts and relives her stories honestly and
"Every song has to come to me naturally, without forcing the songwriting”, says Malin as she sits beside her husband and Fluru band member, Claes. Not only the love of her life, “but also the perfect partner in music”, Claes is bent over his beautiful Dreadnought acoustic guitar, getting lost in the music. She continues, “lyrics and melodies should happen in the room while writing and find their way straight from your heart.” And while the room is soaked in warmth and a calm mood, one can't help but think of any other way you could possibly write a song. It makes perfect sense.
It all came together then when, back in 2014, Malin, her husband, and members Nicklas, Robin and Jesper founded Fluru. Just five people sharing their love for music and creating something that meant being one with your instrument, looking for perfect harmony, and discovering the magic that happens when you really open up while playing. The result? Swedish exile-country — organically flavoured — and not shying away from ranging between melancholy and upbeat.